The corporate identity of Usin Technologies is designed in bold, capital English letters and symbolizes its commitment to innovation and pioneering spirit.
This leaf like in the symbol represents a place where you can relax your mind and body, and where as a family can share happiness and lead an energetic life.
It symbolizes the company’s commitment to creating the most innovative and comfortable environment work, share ideas and knowledge and grow as a family. Our strong sense of identification with client projects means that we are constantly striving to provide solutions, even for issues they aren’t yet aware of. To this end, we adopt a progressive approach to technology.
This sense of identification also means we value and promote seamless interaction with client’s own teams, and ensure the best value is obtained from their budget. As a consequence, we strive to share the experience we acquire across our organization.
Our name has been influenced by the Japanese concept of Ikigai. The word literally consists of ‘Iki‘ (to live) and ‘gai‘(reason). Ikigai refers to having “a direction or purpose in life” or “that which most makes one’s life seem worth living” or “the subjective perceptions that one’s daily life is worth living and that it is full of energy and motivation”. We would like our brand to be used as the medium of Digital Transformation for people who wants to do something out of the box.
Thus, Usin refers to “innovation” as it pursues the highest level of “quality” with “practicality”. The brand symbol is in Green and three other colours.
The watermark designed to give a sense of modernity and the company’s strong global presence expressing its vision for the future.